Kérastase
Kérastase is a luxury haircare brand. Various projects range from print, digital work, social media, retail merchandising for salons and Sephora.
ART DIRECTORS
Tabitha Yoon & David Kuperminc
MY ROLE
Lead Graphic Designer
Graphic Design + Print Design + Digital + Editorial
Blond Absolu Wheel
Interactive print that helps clients create a customized 3-step regimen for highlighted, lightened or bleached blonde hair.
Kérastase’s Blond Absolu collection aims to preserve the look of every blonde.
Blond Absolu Tear Pad Prints
Pinterest Posts
Fun pins that provides clients with a consumable guide to Kérastase’s products.
Instagram Posts
2020 Influencer Quarterly Newsletter NEW Design
While re-designing the Kérastase PR newsletter specifically sent to influencers. I wanted to have a more youthful editorial approach.
The first image was the previous newsletter design. The new look engages in a more playful setup with elements of each launch.
Kérastase Virtual Global Atelier Event iPad
Kérastase holds a Master Artist event every year. It’s an exclusive event where stylists from different parts of the world join and
explore trending looks and techniques from around the globe, with their favorite Kérastase products. This year launched the first virtual event.
This iPad presentation is to promote and create excitement about the artists for the Kérastase Virtual Master Artist event and drive ticket sales.